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We started our publishing
business back in 1996. The Internet was there when we started, but we
only used it for research. It wasn’t until the year 2002 that we put
up our own corporate website – www.lbassociates.com.
The website is basically a corporate brochure, that informs potential
clients about who we are and what we do. The beauty of it is that we now
have a global reach. As a result of our website, we receive queries from
around the world, many of which have developed into lucrative publishing
contracts. Can you just imagine the expense of a publicity campaign that
generated queries from around the world without the Internet? |